Over 98% of all US companies are Small and Mid-sized Businesses (SMBs) and for them, it is especially important to maintain happy customers as a key factor in company success and growth. Despite this, customer support is often overlooked as an important component of the customer experience - many times simply because of a lack of time and resources.
The good news is there are several best practices that SMBs can incorporate into their daily operations to improve customer support and dramatically improve the bottom line without spending a great deal of time and resources.